Most businesses want to create a strong, recognizable brand. This is often done through marketing and advertising, which can be expensive. However, there are other ways to reinforce your brand that may be less costly.

Brand is a lot more than just your colors and logo!

Times are tough. There’s no doubt about it. COVID-19 has hit us hard and no one was ready for the ramifications it would have on our businesses. Now more than ever it is important to have a game plan to stay connected with your customers and provide as much value as possible. Even if customers are not potentially visiting your business, it does not mean you don’t have the opportunity to gain their trust. If you are a purely online business, you may have a slight advantage right now. Regardless, here are 5 things you can do to build your business right now.